The overarching company philosophy echoes that of Kenneth Winston - design high quality bridal gowns and offer them at unbeatable prices. The company owners followed these dreams, but on one condition...Simple is better. The designer’s mantra is “always choose the highest quality materials, work closely with the production teams to control quality, and steadily improve the dress patterns year after year for the perfect fit”.

“We're not claiming to be the only designer who makes high quality gowns. But there's a big difference between high value versus high quality. With us, you always get more. We encourage you to visit a retailer and compare us to other designers. You won't just see the difference - you'll feel it. In an industry filled with bank owned designers and corporate teams, we've stood firm as family. Some have us believe we need to change, but we see things differently.”